before.after

one of my favorite things is product/brand re-design before's and after's. i love seeing how something that has such a presence can get re imagined by someone. that is not my strong suit, creatively, at all. I am sometimes a fan of evolutionary re-design, where something is similar ad is a step away from what it was, but i LOVE revolutionary designs where things are just like crazy different. i would love to know how to take something SO familiar to people but competely re-do it without losing the character and integrity of the product or brand.

my favorite revolutionary re-design of ALL time is the Good Housekeeping seal by my favorite branding/graphic designer Louis Fili.



here are some more of my favorite before and afters from TheDieline.


i think in the 90s, packaging got a little busy.
people wanted to know more about the contents and benefits of their purchases, coupled with mass amounts of competition, leads to TMI. I love how clean things have become, and how the shelves of the supermarkets - AND the supermarkets themselves - are just lookin' so zipped up.

Of course, people will get bored of this "everyone's a graphic designer" stuff - look around - EVERYTHING is getting re-designed. i passed an irish pub with faux capital sans serif fixed width wording on their window. it was kind of a little much. however, i do appreciate the sentiment.

people respond to pretty.

give justly

so justgive.org is the most amazing, most convenient thing i have ever encountered in my entire life. it is a website allows people to directly donate to the charity of their liking. virtually every charity ever is on there, and they make it so easy for you to give, even just a little bit. this is one of the places i registered for my wedding gifts (they have a whole wedding section set up - it's incredible) and this is the service through which jamie and i make our donations. you should really go have a look. think of what is important to you and give whatever you can. even 5 dollars. you can request what you want your donation used towards and make it in someone's name or memory.

go go go !

give give give!

click here or on the logo above to visit just give